Eddie McGuire's Personal Brand as Head of Australia's Channel 9 TV Network to Add Millions Says 8M Media and Communications CEO Thomas Murrell
(ContentDesk) February 11, 2006 -- The personal branding power of Eddie McGuire as chief executive of Australia's number one TV network, the Nine Network could add millions of dollars to the company over the next five years. Personal branding expert and author Thomas Murrell says McGuires unique combination of charismatic personality, influencing skills and high profile makes him the perfect personal brand on which to build a new corporate identity. Branding in todays competitive, crowded and noisy marketplace now needs to focus on three levels the corporate brand for capital markets and external stakeholders, the internal brand for employees and at a leadership level, the personal brand of the CEO has a significant and often underestimated impact - McGuire has the qualities to succeed at all three levels, said Mr Murrell.Mr Murrell is the CEO of 8M Media & Communications, an integrated media, marketing and management consulting firm, an international speaker and the co-author of a new book, Understanding Influence for Leaders At All Levels, published by McGraw-Hill. Successful leaders with high levels of power, influence and charisma are able to align their personal brand with that of the company to add shareholder value and this is what makes the appointment of Eddie McGuire such a good decision, Mr Murrell said.Mr McGuire is moving from a high profile TV personality role as host of "Who Wants To Be A Millionaire" and "The (AFL) Footy Show" to become an executive despite limited management experience. McGuires values of the ambitious, hard working and determined battler appeal to the Australian larrikin in us all, and because Nines audiences, revenue streams and future fortunes lie with this target market, Im convinced he will be a success despite his perceived lack of management experience, he said. Brands help keep products or services fresh in the minds of consumers and good marketers and influencers are able to identify what is at the core of a brand the McGuire personal brand will bring new energy to Nines waning star. The outstanding attribute of the McGuire personal brand is that his values are both authentic and aspirational and this resonates across a wide range demographics. McGuire is not afraid to have a go at the establishment and this much admired Australian trait coupled with his creativity and impeccable networking skills make him the obvious choice. Mr Murrell calls his concept Integrity Marketing, where a good CEO will use their position, personality and power to align the values of an organisation with those of its staff and customers.
The Eddie McGuire story is the typical heros journey and this is why his personal brand will add value to the company right from the CEOs door to the mail room floor, Mr Murrell said.For further information contact Thomas Murrell on +61 417 984 996 or tom-at-8mmedia.com..
Must Have Gadgets For Notebook Owners (Part 2 of 2)
An Optical MouseNotebooks are normally equipped with touch pads which can be awkward. There's no substitute for the mouse. Notebooks are predominantly used on a static, flat surface. With wireless broadband hotspots mushrooming all over the nation's transit locations, table tops have become as much mobile computing desktops as surfaces on which lattes sit. The touch pads on notebooks are also rather vulnerable to damage by static electricity, which is a common occurrence in aircraft cabins, carpeted airport lounges and offices and will become a big problem when you're on the road and lose the function of your primary pointing device.
A good optical mouse - wired or wireless - must be able to track movement on varying tabletop surfaces. Optical mice traditionally had problems with glossy, transparent, or light-colored surfaces, but technology has advanced to a level that these problems are almost non-existent. Although wireless mice are the trend these days, stick to a wired optical...
Must Have Gadgets For Notebook Owners (Part 2 of 2)
Power generator > Must Have Gadgets For Notebook Owners (Part 2 of 2)
Networking Crossover
As I try to explain and describe the power of cooperation in workgroups, I often get lost. Networking Cross-Over is far more easy to visualize as it has innovative and intuitive parts to turn efforts to success!As references to aproach this area I bring the work of Carl Rogers and Harald Swedner. They made a giant effort scaling down their discoveries to its essenscial and cognitive structures, "decoded" to let us access the cumulative effects and synergies in networking with the experience being present in an designed dynamic and close encounter of a motivated group.The interactive and reflective components in these designed meetings, force real needs to co-function instead of hidden motives and false expectations that will limit the perception. Dealing with missions more or less with "brains off" (to let EQ join common sense) may boost the process to spin-off. That is a good reason for developing network strategies.This level is required to recognize and identify the best mix of options...
Networking Crossover
Power generator > Networking Crossover
PST Ltd. Signs Agency and Sales Agreement to Cover the Territory of Moscow, Russia
(ContentDesk) August 30, 2005 -- PST Ltd. has signed an agency/sales agreement to cover the territory of Moscow, Russia. Russia represents a unique opportunity for PST, as it is one of the major oil and gas producers in the world.The oil and gas industries in the Russia have taken the leading role in the purchasing of
security equipment and services.
Oil and Gas enterprises' purchases
now account for
twenty five percent of
the security market in the country, followed by government agencies (twenty two percent) and
power generation enterprises (sixteen percent).
The upsurge in security equipment purchasing comes as both investors and management are willing to expand security budgets.
Oil has become a prime economic target. Russian businesses have experienced excellent economic growth in the past few years, which has led them to increase spending on securing and monitoring
facilities, office buildings, and...
Power generator > PST Ltd. Signs Agency and Sales Agreement to Cover the Territory of Moscow, Russia
Emerald Passport and Power Profit Team Business Overview and FAQ Website Now Available
For access to the new Business Overview and Frequently Asked Questions website, visit http://powerprofitteamfaq.biz.
Emerald Passport is a cyberspace masterpiece, a company very few insiders know about that has been under development for the last two plus years. It is a direct marketing firm that has created a level playing field for anyone who desires to become a financial success. Built for the Information Age, EPI has established one of the most profitable business opportunities in the world today! It focuses on new trends in web education and uses the Power Profit Team Digital Marketing System to promote their fine products and recruit distributors who are looking for a lucrative home based business opportunity.When evaluating any business, it comes down to whether or not you can make money with it. If the goal is earning a serious part-time income or creating a massive full-time income, Emerald Passport and the...
Power generator > Emerald Passport and Power Profit Team Business Overview and FAQ Website Now Available
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